Product overview

What FollowsUp does

FollowsUp remembers every lead, runs email and SMS cadences, checks creatives before they ship, and hands the voice touch to CallsBack when that business is live there. Technical integration details for operators live on the authorized app — not on this marketing site.

JSON catalogCallsBack voicemailIntegration inquiry

Capabilities

Remembers

Lead and thread memory across email, SMS, and voice.

Reaches out

Email and SMS cadences first; live voice via CallsBack when live.

Reports

Morning brief and weekly rollup in the operator app.

Creative QA

Creative quality checks before ads leave the shop.

Art recognition

Brand-safe creative checks.

Pipeline UI

Cadence stages in the operator app.

Studio

Composition preview for approved creative packs.

Public endpoints

Schema followsup-marketing/v1 · updated 2026-07-30 · Operators: https://app.followsup.ai